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Thanasi Foods Introduces Jim Beam Kentucky Bourbon Soaked Sunflower Seeds

Press & Media Contact:

Lisa Cozad
lcozad (AT) thanasi (DOT) com
720-570-1065 x328

July 26th, 2004

Seeds made with the world's No.1 bourbon will soon be available at more than 1,000 retail outlets nationwide

BOULDER, Colo. - Thanasi Foods announced today the launch of its Jim Beam Original Kentucky Bourbon Soaked Sunflower Seeds, a new premium snack food product soon to be available in retail outlets nationwide.

Thanasi Foods developed Jim Beam Original Kentucky Bourbon Soaked Sunflower Seeds using Jim Beam, the world's No. 1 bourbon, as a primary flavor component. The product is the first to bring the flavor of bourbon to the premium snack segment and will be available at retail locations beginning in August 2004.

"Before you run down to your local convenience or grocery store to buy the current, ever-popular, Atkins-compliant, low carbohydrate sunflower seed snack, think again. Our Jim Beam seeds have a one-of-a-kind taste you won't find any place else," said Justin Havlick, president and CEO of Thanasi Foods. "Jim Beam's distinct flavor, authentic 209-year Kentucky Bourbon heritage, unwavering quality and brand appeal makes them the ideal ingredient partner for us."

The Jim Beam Original Kentucky Bourbon Soaked Seeds are made from premium, in-shell U.S.-grown sunflower seeds. They are soaked in Jim Beam prior to roasting in order to impart the unmistakable flavor of quality bourbon, giving the seeds a slightly sweet and smoky flavor cue.

"The product's tagline, 'Soaked in Genuine Beam Whiskey,' is more than just marketing. Jim Beam is an important ingredient and makes a big difference in our flavor profile," said Havlick. He also noted that Jim Beam provides only a flavor element -- much like cooking with wine or beer -- and there is virtually no remaining alcohol content in the sunflower seeds.

Jim Beam Brands Co. is a worldwide leader in the development of premium food products and has had several successful partnerships, including its relationship with Vita Specialty Foods, the gourmet food products manufacturer of Jim Beam gourmet sauces, mustards and marinades.

About Thanasi Foods

Founded by President and CEO Justin Havlick, Thanasi Foods LLC is a privately held, Boulder, Colo.-based specialty foods company focusing on developing and bringing unique licensed-brand partnerships in packaged goods to market. Thanasi currently markets Jim Beam Original Kentucky Bourbon Soaked Sunflower Seeds and has other products in development. For more information about Thanasi Foods and their Jim Beam products, please visit their website at www.thanasifoods.com. For consumers and to buy product, please visit www.jimbeamsnacks.com.

Atkins is a registered trademark of Atkins Nutritionals, Inc.

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