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Thanasi Foods Launches FRANK'S™ REDHOT™ Original Beef Jerky with Key Distributors and Retailers Nationwide

Press & Media Contact:

Lisa Cozad
lcozad (AT) thanasi (DOT) com
720-570-1065 x328

March 19th, 2007

First in newest line of branded snack foods featuring FRANK'S® REDHOT® Cayenne Pepper Sauce will soon be available at retail outlets nationwide

BOULDER, CO - March 19, 2007 - Thanasi Foods LLC, a leading developer and supplier of household branded foods, announced today that initial deliveries of its FRANK'S™ REDHOT™ Original Beef Jerky have been received by key distributors and retailers nationwide.

Leading distribution and logistics companies including the McLane Company, Inc., Core-Mark International, Eby-Brown, DeRosa Sales, S. Abraham & Sons, Inc., Farner Bocken Co., and others have received the new product. These key distribution partners will ship FRANK'S™ REDHOT™ Original Beef Jerky to more than 5000 retail locations, including Flying J, Kum & Go, Loaf 'N Jug, Mapco, Maverik, RaceTrac, and Sunoco stores. The deliciously hot snack is shipping in 3.5 oz. bags that are available in 12-count cases, 6-count clip strips, 24-count power wings, and 48-count display shipper configurations.

The thrilling new snack was created through an agreement between Thanasi Foods and French's Foods, a division of Reckitt Benckiser Inc., owner of the FRANK'S® REDHOT® Brand, and complements Thanasi Foods' successful line of Jim Beam® snack foods by targeting additional retail channels and new consumer segments. Additional meat snack and salty snacks under the brand label will become available from Thanasi Foods throughout 2007.

"Hot and spicy flavors continue to increase in popularity among all segments, and our new beef jerky brand gives us the perfect opportunity to target consumers who enjoy thrilling foods in the snack category," said Justin Havlick, president and CEO of Thanasi Foods. "Many families already have the ever-popular FRANK'S® REDHOT® Original Cayenne Pepper Sauce in their kitchens today, and we believe between the authentic REDHOT brand flavor and quality of our product, they will enjoy our new snack immensely. For our distributor and retailer partners, this new line of beef jerky offers expanded sales opportunities with consumers who know and love the brand."

"Since Americans consume FRANK'S REDHOT more than any other hot sauce brand, we are very pleased to bring FRANK'S REDHOT to the snack foods category, and are proud to lead the charge with Thanasi Foods," said Jennifer Osborne, Sr. brand manager of French's Foods. "The new FRANK'S REDHOT Beef Jerky delivers a savory taste that is the perfect blend of flavor & heat® we know consumers will love."

About FRANK'S™ REDHOT™ Original Beef Jerky

All peppers - and all beef jerky - are not created the same. FRANK'S® REDHOT® uses a proprietary blend of special chile peppers to produce that surge of flavor that thrills your taste buds. THANASI Foods uses only selected whole-muscle, beef soaked in FRANK'S® REDHOT® Original Cayenne Pepper Sauce, creating a full-flavored snack that is sure to satisfy. For information about FRANK'S™ REDHOT™ Original Beef Jerky and other up-and-coming products, visit www.franksredhotsnacks.com.

About Thanasi Foods

Thanasi Foods LLC is a privately held, Boulder, Colo.-based developer and supplier of household branded foods. Established in 2003, Thanasi Foods' branded products can be found in over 30,000 U.S. retail locations today with a growing retail share. For information about Thanasi Foods and the company's products, visit their website at www.thanasifoods.com.

About French's Foods of Reckitt Benckiser Inc.

FRANK'S REDHOT was created on the banks of the Ohio River when Jacob Frank began experimenting with Louisiana Sunlongs, a special strain of cayenne peppers that offers a zesty full-bodied taste. The unique essence of these special cayenne peppers is then combined with vinegar and spices, and aged to perfection. The result is history: the perfect blend of flavor and heat® for almost a century and counting. FRANK'S REDHOT is the secret ingredient used in the original Buffalo Wing created in Buffalo, NY in 1964.

FRENCH'S Foods, a division of Reckitt Benckiser Inc., the maker of FRANK'S REDHOT Cayenne Pepper Sauce, is a leading manufacturer, marketer, and distributor of food and household products. Some other well known, trusted household names in the Reckitt Benckiser Inc. family of food products include CATTLEMEN'S® Barbecue Sauce, FRENCH'S® mustards, FRENCH'S® French Fried Onions, FRENCH'S® Potato Sticks and FRENCH'S® GOURMAYO™ Flavored Light Mayonnaise.

About Brandgenuity

Brandgenuity LLC, an independent trademark licensing agency based in New York, provides turnkey licensing services to owners of famous trademarks. The agency's four principals, Jay Asher, Adina Avery-Grossman, Louis Drogin and Andrew Topkins, have more than 50 years of combined licensing and marketing experience. Brandgenuity agency services include strategic licensing planning, prospecting, negotiation, licensee management and program administration. Brandgenuity represents the following brands: LeapFrog®, Food Network, Snapple®, Yoo-hoo®, Mott's®, World Poker Tour™, French's Mustard®, Frank's REDHOT®, Meow Mix® and Verizon, among others.

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