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THANASI Foods BIGS® Vlasic® Dill Pickle Sunflower Seeds Named CSNews 2009 Best New Product!

Press & Media Contact:

Lisa Cozad
lcozad (AT) thanasi (DOT) com
720-570-1065 x328

February 1st, 2010

BOULDER, CO - January 21, 2010 - THANASI Foods LLC, a leading developer and supplier of branded foods, was recently named the recipient of CSNews' 2009 Best New Product Award in the Salty Snacks category for their new BIGS® Vlasic® Dill Pickle Sunflower Seeds. The 13th annual CSNews Best New Products Awards program was judged by Supermarket Guru Phil Lempert, who rated the entries on the basis of taste, value, convenience, healthfulness, quality ingredients, preparation requirements, appearance, and packaging.

Award winners were officially announced in a December 14th, 2009 article by Convenience Store News. Read the article at: http://www.csnews.com/csn/print/article_display.jsp?vnu_content_id=1004051147.

BIGS, THANASI Foods. first proprietary branded line of sunflower seed snacks, launched in March 2009 and features jumbo-size sunflower seeds in a line-up of exciting flavors. BIGS is the first in the sunflower seed category to feature flavor co-brands, including Bacon Salt®, FRANK'S® RedHot®, and Vlasic®. Other BIGS flavors include: Salted & Roasted Original and Zesty Ranch. Find out more at www.BIGS.com.

"We're extremely excited about and appreciative of being recognized for this award. Demand shows that consumers are trending toward larger sunflower seeds and innovative flavors," commented Justin Havlick, president and CEO of THANASI Foods and one of the acclaimed "BIGS" brothers. "Our BIGS line offers larger-size seeds than most competitive products, with delicious flavors that match the authentic flavor profiles of our co-brand partners' foods. The BIGS Vlasic Dill Pickle Sunflower Seeds item has quickly become a favorite among our consumers. In fact, BIGS is now the fastest growing nationally distributed Sunflower Seed brand on the market. We are proud to be the first to bring ingredient co-brands to the category, and BIGS will continue to be a huge opportunity for retailers looking to grow their snacks sales."

The BIGS Sunflower Seeds line is available in 5.35 oz. re-sealable bags that are sold in 12-count cases, 12-count clip strips, and BIGS variety pack display shipper configurations. Key customers carrying the BIGS line include Loaf 'N Jug, AAFES, Circle K, Travel Centers of America, Sunoco, ExxonMobil, Rebel Oil, and Chevron stores. BIGS can be purchased in over 10,000 retail outlets, which also includes growing concessions, sport venue locations, and e-commerce sites like Amazon.com and BIGS.com.

BIGS Vlasic Dill Pickle Sunflower Seeds joins THANASI Foods' portfolio of other award-winning products:

  • FRANK'S® RedHot® Chile 'n Lime Steak Strips - 2008 CSNews Best New Product Award - winner
  • FRANK'S® RedHot® Original Beef Jerky - 2007 CSP Retailer Choice Best New Product Award - finalist
  • Jim Beam® Jalapeno Sunflower Seeds - 2006 CSP Retailer Choice Best New Product Award - winner
  • Jim Beam® Cracked Pepper Beef Jerky - 2006 CSP Retailer Choice Best New Product Award - winner
  • Jim Beam® Original Beef Jerky - 2005 CSP Retailer Choice Best New Product Award - winner

About THANASI Foods

THANASI Foods LLC is a privately held and family-owned Boulder, Colo.-based developer and supplier of household branded foods. Established in 2003, THANASI Foods. award-winning Jim Beam®, FRANK'S® RedHot®, and STUBB'S ® branded snack products can be found in over 45,000 U.S. retail locations today with a growing retail share. For information about THANASI Foods and the company's products, visit www.THANASIFOODS.com.

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