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THANASI Foods Expands BIGS® Sunflower Seeds with Sea Salt & Black Pepper Flavor

Press & Media Contact:

Lisa Cozad
lcozad (AT) thanasi (DOT) com
720-570-1065 x328

September 7th, 2010

BOULDER, CO - September 7, 2010 - THANASI Foods LLC, a leading developer and supplier of branded foods, today announced the addition of a new product to its BIGS® Brand of Sunflower Seeds: BIGS Sea Salt & Black Pepper. This is the sixth flavor profile added to the BIGS line-up, which first launched in March 2009 and features jumbo size sunflower seeds in a variety of exciting flavors.

BIGS Sea Salt & Black Pepper Sunflower Seeds will be available November 1, 2011 for distributors and retailers nationwide. This new item joins other BIGS flavors: Salted & Roasted Original, FRANK'S® REDHOT® Buffalo Wing, Zesty Ranch, Bacon Salt® Sizzlin' Bacon, the world's first bacon-flavored sunflower seed, and Vlasic® Dill Pickle, selected by Supermarket Guru Phil Lempert as the 2009 Best New Salty Snack Product.

BIGS Sea Salt & Black Pepper Sunflower Seeds will ship in 5.35 oz. bags that are available in 12-count cases, 12-count clip-strips, and BIGS variety pack display configurations. The new item will be a key recommended addition to retailers carrying the BIGS line today. Such key retailers include The Sports Authority, Loaf 'N Jug, Circle K, Travel Centers of America, Sunoco, ExxonMobil, Rebel Oil, and Chevron stores among others. Presently, BIGS can be purchased in over 15,000 retail outlets in channels such as c-stores, grocery, club, drug, military, concessions, specialty, and sports venues throughout the U.S.

"Consumer demand shows people are looking for more flavorful and bold-tasting snack options. We are proud to offer this new and stand-out delicious BIGS flavor which incorporates sea salt, a unique blend of black peppercorns, and subtle umami hints", commented Justin Havlick, president and CEO of THANASI Foods and one of the acclaimed "BIGS" brothers. "Adding the Sea Salt & Black Pepper flavor to our BIGS Sunflower Seeds line-up was an obvious fit for the Brand as it further meets the demands of our core consumers. As seeders have become accustomed to with BIGS, our BIGS Sea Salt & Black Pepper Sunflower Seeds offer larger-sized seeds than most competitive products and deliver a savory BIGS taste. We also pride our line on being USA-made, and packaged in re-sealable bags. BIGS has become the fastest growing Brand of Sunflower Seeds nationally, and we are very proud to offer our fans another great flavor to salivate about."

About THANASI Foods

THANASI Foods LLC is a family-owned, Boulder, Colorado based developer, manufacturer, and supplier of household branded foods. Established in 2003, THANASI Foods' award-winning BIGS®, Jim Beam®, FRANK'® REDHOT®, Vlasic®, STUBB'S® ,and Bacon Salt® branded snack products can be found in over 50,000 U.S. retail locations today with a growing retail share. For additional information about THANASI Foods and the company's products, visit www.THANASIFOODS.com. For more information on BIGS Sunflower Seeds, visit www.BIGS.com.

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