Thanasi Foods' Jim Beam Snack Products Named Official Sunflower Seed and Beef Jerky of the Toledo Mud Hens

Press & Media Contact:

Lisa Cozad
lcozad (AT) thanasi (DOT) com
720-570-1065 x328

February 28th, 2006

BOULDER, Colo. - Jim Beam Bourbon Soaked Sunflower Seeds and Beef Jerky were named as the official seeds and jerky of the Toledo Mud Hens, 2005 winner of the International League Governors' Cup for Triple-A Baseball and Detroit Tigers affiliate.

"Sunflower seeds and baseball go hand in hand. Matching the highest quality and best tasting seeds and jerky to America's top Triple-A Baseball team is the perfect fit," said Justin Havlick, president and CEO of Thanasi Foods. "We're pleased to introduce Toledo fans to our products and expect baseball fans all over the country will soon be able to enjoy our snacks while cheering for their favorite team."

Starting opening day, April 6, the complete line-up of Jim Beam snack foods will be available to all Mud Hens and visiting team players for every home game. In addition, the seeds and jerky will be available at concession stands at Fifth Third Field.

"We are very excited to bring this new product to our fans at Fifth Third Field. Seeds and baseball go hand-in-hand and this partnership is a great fit," said Jason Griffin, director of public relations and broadcaster.

Thanasi Foods' award-winning Jim Beam snack food line consists of the Original, Barbeque and Jalapeno Sunflower Seeds and Jim Beam Original, Peppered, and Barbeque Beef Jerky.

The Toledo Mud Hens are coming off one of their best seasons ever. In 2005, the Mud Hens won the International League West Division with an 89-55 record and the Governors' Cup for the first time since 1967. The Mud Hens also broke a three-year-old attendance record, attracting 556,995 fans during the regular season. In addition, Baseball America named Toledo the top team in Triple-A Baseball (out of 30 teams).

Thanasi Foods developed Jim Beam Kentucky Bourbon Soaked Sunflower Seeds and Beef Jerky using Jim Beam bourbon, the world's No. 1 bourbon, as a primary flavor component. The products are the first to bring the flavor of Jim Beam to the premium snack segment.

The Jim Beam Original Kentucky Bourbon snacks are soaked in Jim Beam in order to impart the unmistakable flavor of quality bourbon, giving the snacks a slightly-sweet and smoky flavor cue. While the world's No. 1 bourbon is a primary flavor component for the product, Jim Beam provides only a flavor element. Much like cooking with wine, there is virtually no remaining alcohol content in the sunflower seeds or jerky.

About THANASI Foods

Thanasi Foods LLC is a privately held, Boulder, Colo.-based specialty foods company focusing on developing and bringing unique co-branded partnerships in packaged goods to market. For information about Thanasi Foods visit their website at For Jim Beam snacks product information, please visit

About Beam Global Spirits and Wine

Beam Global Spirits & Wine, Inc. is the fourth largest spirits company in the world. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam bourbon; Canadian Club Canadian whisky; Courvoisier cognac; Laphroaig Scotch; Sauza tequila; Larios gin; Whisky DYC; Teacher's Scotch; and DeKuyper cordials. The portfolio also includes Maker's Mark bourbon, Knob Creek bourbon and The Small Batch Bourbon Collection, and Starbucks Liqueurs. Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois, the number two super-premium U.S. wine brand, and the award-winning Geyser Peak. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a $7 billion leading consumer brands company. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit

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