Kroner Communications
Marilyn R Kroner
marilyn@kronercommunications.com
303-478-3044
Snacks made with FRANK'S REDHOT Cayenne Pepper Sauce will soon be available at retail outlets nationwide
BOULDER, Colo. - Thanasi Foods, LLC, a leading developer and supplier of household branded foods, and FRENCH's Foods, a division of Reckitt Benckiser Inc., owner of FRANK'S REDHOT Sauces, today announced plans for a delicious new line of snack foods featuring FRANK'S REDHOT Sauces. The initiative complements Thanasi Foods' successful line of Jim Beam® snack foods by targeting additional retail channels and new consumer segments. The new products will include various jerky and salty snacks to launch in 2007.
"The FRANK'S REDHOT Brand is perfect for meat snacks and salty snacks", said Justin Havlick, President and CEO of Thanasi Foods. "The Brand has tremendous heritage, a loyal fan following, and proprietary ingredients that deliver the perfect blend of flavor and heat®" he added. "FRANK'S is known for giving food a surge of it's signature flavor, and that's what you can expect from FRANK'S™ REDHOT™ snacks" concluded Havlick.
FRANK'S REDHOT is the original sauce used to create the first Buffalo wings in Buffalo, New York in 1964. "Today, some 50 years later, FRANK'S REDHOT lovers splash our product on everything from burgers and chicken to snacks like popcorn," said Jorge Flores, Sr. Brand Manager, FRANK'S REDHOT of Reckitt Benckiser. "Now, FRANK'S REDHOT will be firing up the flavor of jerky and salty snacks to give a whole new deliciously hot experience."
The agreement between Thanasi Foods and FRANK'S RedHot was facilitated by Brandgenuity, LLC, FRANK'S REDHOT licensing agency of record. "This is a great example of a strategic brand extension --- and true business development. FRANK'S REDHOT has permission to play in a number of near-in food categories and by licensing the name to category experts the brand will get there faster and smarter." said Louis Drogin, Managing Director of Brandgenuity.
About Thanasi Foods
Thanasi Foods™, LLC is a privately held, Boulder, Colo.-based developer and supplier of household branded foods. Established in 2003, Thanasi Foods' branded products can be found in over 30,000 U.S. retail locations today with a growing retail share. For information about Thanasi Foods, visit their website at www.THANASIFOODS.com. For more information on FRANK'S REDHOT snack foods, visit www.FRANKSREDHOTSNACKS.com.
About Reckitt Benckiser
FRANK'S REDHOT was created on the banks of the Ohio River when Jacob Frank began experimenting with Louisiana Sunlongs, a special strain of cayenne peppers that offers a zesty full-bodied taste. The unique essence of these special cayenne peppers is then combined with vinegar and spices, and aged to perfection. The result is history: the perfect blend of flavor and heat for almost a century and counting.
FRENCH'S Foods, a division of Reckitt Benckiser Inc., the maker of FRANK'S REDHOT Cayenne Pepper Sauce, is a leading manufacturer, marketer, and distributor of food and household products. Some other well known, trusted household names in the Reckitt Benckiser Inc. family of food products include CATTLEMEN'S® Barbecue Sauce, FRENCH'S® mustards, FRENCH'S® French Fried Onions, FRENCH'S® Potato Sticks and FRENCH'S® GOURMAYO™ Flavored Light Mayonnaise.
About Brandgenuity
Brandgenuity LLC, an independent trademark licensing agency based in New York, provides turnkey licensing services to owners of famous trademarks. The agency's four principals, Jay Asher, Adina Avery-Grossman, Louis Drogin and Andrew Topkins, have more than 50 years of combined licensing and marketing experience. Brandgenuity agency services include strategic licensing planning, prospecting, negotiation, licensee management and program administration. Brandgenuity represents the following brands: LeapFrog®, Food Network, Snapple®, Yoo-hoo®, Mott's®, World Poker Tour™, French's Mustard®, Frank's REDHOT®, Meow Mix® and Verizon, among others.
Note to editors: For a high-resolution product photo or to speak with Thanasi Foods President and CEO, Justin Havlick, contact Marilyn R. Kroner of Kroner Communications at marilyn@kronercommunications.com.
FRANK'S® and REDHOT® are registered trademarks owned by Reckitt Benckiser Inc.
Jim Beam® is a registered trademark owned by Beam Global Spirits & Wine, Inc.
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