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Thanasi Foods' Jim Beam™ Snacks Win Two Retailer Choice Best New Product Awards

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Lisa Cozad
lcozad (AT) thanasi (DOT) com
720-570-1065 x328

October 5th, 2006

Retailers Name Jalapeño Sunflower Seeds Best Salty Snack; Peppered Beef Jerky Best Alternative Snack

BOULDER, Colo. - Thanasi Foods, LLC, a leading developer and supplier of household branded foods, today announced that its Jim Beam ™ Jalapeño Sunflower Seeds and Jim Beam™ Peppered Beef Jerky have been named winners of the 2006 CSP Retailer Choice Award for Best New Product in the Salty Snacks category and Best New Product in the Alternative Snacks category, respectively.

Now in its third year, CSP Magazine's nationally recognized Retailer Choice Best New Products contest determines the year's very best convenience store products based on research conducted among retailers. Retailers vote for the most innovative products that drive consumer purchases at convenience stores.

"We are thrilled to have two Jim Beam snack items named by retailers as CSP's Best New Products within their categories for 2006. Having earned CSP's Retailer's Choice Award for two straight years is true recognition of the successful brand extension and the strength of the line," said Justin Havlick, President and CEO of Thanasi Foods. "We are grateful for our customers' support and that of the many retailers across the U.S. that voted. I thank Beam Global Spirits & Wine, the employees of Thanasi Foods, and our partners in both the supplier and retail communities for contributing to the success of these award-winning products."

The Jim Beam snack products are soaked in genuine Jim Beam® Bourbon, giving the snacks a slightly sweet and smoky flavor cue. While the world's No. 1 bourbon is a primary flavor component for the products, Jim Beam provides only a flavor element to the non-alcoholic snack foods.

About Thanasi Foods

Thanasi Foods™, LLC is a privately held, Boulder, Colo.-based developer and supplier of household branded foods. Established in 2003, Thanasi Foods' branded products can be found in over 30,000 U.S. retail locations today, with growing retail share. For information about Thanasi Foods, visit their website at www.THANASIFOODS.com. For more information on Jim Beam™ snack foods, visit www.JIMBEAMSNACKS.com.

About Beam Global Spirits & Wine

Beam Global Spirits & Wine, Inc. is the fourth largest spirits company in the world. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam® bourbon; Canadian Club® Canadian whisky; Courvoisier® cognac; Laphroaig® Scotch; Sauza® tequila; Larios® gin; Whisky DYC®; Teacher's® Scotch; and DeKuyper® cordials. The portfolio also includes Maker's Mark® bourbon, Knob Creek® bourbon and The Small Batch Bourbon Collection®, and Starbucks™ Liqueurs. Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois®, the number two super-premium U.S. wine brand, and the award-winning Geyser Peak® wines. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a $8 billion leading consumer brands company. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit www.beamglobal.com.

© 2006 Beam Global Spirits & Wine, Inc., Deerfield, IL.

Note to editors: For high-resolution product photos or to speak with Thanasi Foods President and CEO, Justin Havlick, contact Marilyn R. Kroner of Kroner Communications at mkroner@kronercommunications.com.

Jim Beam® is a registered trademark owned by Beam Global Spirits & Wine, Inc.

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